We know that for Life360 families, protecting your loved ones is your number one priority. So it’s only natural that you would want to know how we use the data you provide to us. We get that, so we have outlined how we use your data below.
In order for Life360 to provide you the most accurate and best experience, Life360 will collect and use your location and other data in three possible ways.
To provide you accurate and timely information about your Circle.
To deliver location services such as driving behavior, crash detection and roadside assistance.
For marketing purposes, which may include either Life360 offering you new services and/ or 3rd party advertising. Information that we provide to third parties for advertising services is aggregated or otherwise stripped of data of all personally identifying characteristics of our data. For example,we may share de-identified location data with third parties that analyze location and movement trends.
One of the 3rd parties who we share data with is Arity. Arity is an insights technology company that helps power the driving features that you will use in our application. Arity collects the following via the app and/or your mobile device. Some of the information they may collect includes:
Geolocation and geospatial data;
Mobile device information and application analytics, including IP address and referral URL;
Driving Event Data; and
Information provided by you during the Life360 registration or during the use of the Life360 service
Arity may use this data to:
Provide services to you
Enhance the services, including by using your personal data in product development and statistical analysis;
For US users only, provide and service insurance products, including using personal data to perform profiling activities and to provide you with relevant and personalized advertising.